Out now on the App Store

Your AI stylist.
Every morning.

taste, understood.

Tell dicci where you’re going. It puts together a complete outfit from the clothes you already own, tells you why it works, and gets to know your taste with every look you wear.

On Android? dicci is coming to Google Play. Leave your email and we’ll tell you the day it lands.

Free · iPhone · English & العربية · Android coming soon

Today in dicci: the day’s look, a beige shirt, wide-leg jeans and sandals, shown on the app’s figure and logged as today’s outfit
  • Dress me for work
  • Dress me for Friday prayer
  • Dress me for coffee with friends
  • Dress me for a wedding
  • Dress me for the weekend
  • Dress me for an interview
  • Dress me for dinner out
  • Dress me for travel
  • Dress me for campus
  • Dress me for Eid
A woman at home holding up two shirts, deciding what to wear

Every morning

Two shirts, five minutes, no idea. dicci makes the call, and tells you why.

A morning with dicci

From a full closet to the right look, in one tap.

Here is how dicci works, from the first piece you add to the look you walk out in. Every screen is from the real app.

  1. 01

    Build your wardrobe in minutes

    Photograph a piece or pick it from your photos, and dicci files it. With your permission, it recognises what each piece is and names it for you. No photo to hand? Tick the everyday pieces you already own from dicci Essentials and they go straight into your wardrobe.

    The dicci Wardrobe: 211 pieces with search and filters for tops, bottoms, outerwear and shoes
  2. 02

    Wake up to today’s look

    Open Today and a complete outfit is waiting, made only from clothes you own. Wear it, swap a piece, or ask for a new look.

    Today in dicci: the day’s look, a beige shirt, wide-leg jeans and sandals, shown on the app’s figure and logged as today’s outfit
  3. 03

    Tell it where you’re going

    A dinner, a day at work, a hot afternoon out. Tell the Stylist in your own words and it puts together a look from your pieces.

    The dicci Stylist ready for a request: What do I wear today, Dress me for work, Dress me for an evening, More coverage please, Surprise me
  4. 04

    Always the why. Swap anything.

    Every pick comes with its reason, in plain words. Not in the mood for a piece? Tap Swap, and dicci replaces it and tells you what changed.

    The Stylist’s pick for work, with a Swap button beside each piece
  5. 05

    See the full look

    With your permission, dicci shows the whole outfit together in one styled image, so you can judge it with your own eyes instead of imagining it.

    The Stylist’s answer to Dress me for work: a light blue fitted shirt, navy pinstripe wide-leg trousers and black slingback kitten heels, with the reason, shown as one full look on the app’s figure
  6. 06

    Wear it, and it learns

    Tap I’m wearing this, save the looks you like and pass on the ones you don’t. dicci adjusts how it styles for you, and brings back pieces you haven’t worn in a while.

    A look logged as worn, with See the full look and a box to ask for the next occasion
  7. 07

    Discover looks by theme

    Easy everyday, coffee with friends, campus days. Browse looks by theme, open one to see what’s in it and why it works, then style it from your own closet.

    Discover, with looks grouped into themes such as Easy everyday and Coffee with friends
  8. 08

    Plan the days ahead

    Put looks against dates: a wedding, a trip, the whole week. Getting dressed stops being a decision you make while running late.

    A Discover look from Easy everyday, listing what is in it: a black ribbed high-neck tank top, black washed baggy jeans and cream mary-jane flats

The app

Everything you need to get dressed, in five tabs.

Today

Your look for the day, and the reason behind it.

Wardrobe

Every piece you own, organised and searchable.

Plan

Looks for the dates ahead: the wedding, the trip, the week.

Stylist

Ask for any occasion and swap any piece. Every change is explained.

Discover

Looks grouped by theme that lead straight back to your own closet.

Why dicci

A stylist that respects you.

A woman in a beige hijab at her wardrobe, holding a taupe cardigan against herself
✦

Always the why

Every look and every swap comes with its reason, in plain words. Never a black box.

✦

Real pieces, never invented

Every outfit is made from items in your wardrobe. dicci never makes up a piece you don’t have, and there is nothing to buy.

✦

Private by design

No tracking across other companies’ apps and websites. dicci never guesses your body, skin tone or weight, and you can delete your account and everything in it from inside the app.

✦

Free, and fluent in Arabic

dicci is free, built for how people in Egypt really dress, and works fully in English and Arabic.

For brands

Get in front of people deciding what to wear.

A capsule wardrobe of neutral shirts and jackets on a wooden rail

People open dicci at the exact moment they are deciding what to wear. If you make clothes they would love, talk to us. A brand piece will only ever appear when it genuinely completes someone’s look, and it will always be clearly labelled. Brand placement is not live in the app yet. We are speaking with a small group of founding partners while we build it.

✦

Honest placement

Your pieces appear only when they truly complete a look. Always labelled, never passed off as the user’s own.

✦

Real intent

Reach people at the moment they decide what to wear, not while they scroll.

✦

Founding partners

Placement is not live yet. Join the first partners and help set the rules for how a brand piece can ever appear beside someone’s own clothes.

Partner with dicci →

Questions

Good to know.

What is dicci?

dicci is an AI personal stylist that works with the clothes you already own. Tell it what you are dressing for and it puts together a complete outfit from your wardrobe, tells you why it works, and gets to know your taste over time.

How does the AI stylist work?

You add your pieces, and with your permission dicci recognises each one and names it. When you ask for a look, it chooses from your own pieces with clear rules, gives a reason for every pick, and lets you swap any item. Tap I’m wearing this, save or pass, and it adjusts to your taste.

Do I have to photograph all my clothes first?

No. Tick the everyday pieces you already own from dicci Essentials and they go straight into your wardrobe. Add photos of your own pieces whenever you like.

Can I see the outfit before I wear it?

Yes. With your permission, dicci shows the full look as one styled image, so you can judge the whole outfit together.

Does dicci know the weather?

No, and it does not pretend to. Tell it the afternoon is hot or that you have a dinner, and it styles for exactly what you tell it.

Is dicci a shop?

No. dicci is a stylist, not a store. There is no cart and no checkout, and dicci is free. The point is to get more out of the clothes you already have.

What does dicci do with my data?

Your wardrobe is private by default. dicci does not track you across other companies’ apps and websites, and never guesses sensitive things about you, such as your body, skin tone, weight, faith, health or mood. You can delete your account and everything in it from inside the app.

Is dicci available in Arabic?

Yes. The app works fully in English and Arabic, right to left, and so does this website.

When can I download dicci?

dicci is out now on the App Store for iPhone. It is free, built Egypt first, and works in English and Arabic. Android is coming next. Leave your email on this page and we will tell you the day it lands on Google Play.

Dress well every day, from what you already own.

Download dicci on the App Store. On Android, leave your email and you’ll be first to know.

dicci

On the App Store now · Google Play coming soon.

Get in touch

Questions, press or partnerships.

or email support@dicci.ai